Sales & Marketing

Sony ranks as Asia's top brand, says Campaign magazine

Sony has been ranked top in a survey of Asia's most valuable brands by the marketing magazine Campaign.

Twitter plans bolder advertisements

Tim Bradshaw Financial Times 24.06.2011
Twitter plans bolder advertisements

Twitter is looking at introducing advertisements among the short messages that users see in the most active part of the social networking service, according to people with direct knowledge of its plans.


Apple usurps Google as world's most valuable brand

Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.

If Jackie Chan says it's good — well, get a second opinion

David Pierson Los Angeles Times 22.08.2010
If Jackie Chan says it's good — well, get a second opinion

The movie star has endorsed tons of products, some of which fail spectacularly. One Chinese newspaper called him 'a man who can destroy anything.'


Cathay Pacific Puts Its Best Faces Forward in New Ad Campaign

BETTINA WASSENER The New York Times 25.07.2010
Cathay Pacific Puts Its Best Faces Forward in New Ad Campaign

Cathay Pacific has deployed a new weapon in the fight for the hearts, minds and wallets of international air travelers: its employees.

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Top production companies are participating at the coming AdFest 2009 event in Pattaya. In the AdFest 2009 Production Corner, these companies showcasing their services and directors include Cirkus from New Zealand, Telemaz Commercials from Germany,...


Wrinkle adverts spark fears over lax controls

Bonnie Chen and Nickkita Lau The Standard 05.02.2009
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Advertising controls should be tightened, lawmakers said, after it was revealed ads withdrawn in Britain were still being aired in Hong Kong.

Citi explores breaking Mets deal: report

Citigroup Inc is exploring the possibility of backing out of a nearly $400 million marketing deal with the New York Mets amid concerns over how lenders are using government bailout money, the Wall Street Journal said, citing people familiar with t...


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A group of Hong Kong business people selling goods on the internet have accused the web service provider, Yahoo, of abusing its monopoly.

Bigger Prius, bigger ambitions; Carmaker, analysts say it could reach sales goals

BRENT SNAVELY and MARK PHELAN Detroit Free Press  13.01.2009
Bigger Prius, bigger ambitions; Carmaker, analysts say it could reach sales goals

The third-generation Prius, revealed at the Detroit auto show Monday, has a tough act to follow, but Toyota executives and industry analysts said the company has a shot at reaching its sales goals because of the vehicle's distinctive styling and its


For the Honda Brand, a Cinematic Stroke

STUART ELLIOTT The New York Times  12.01.2009
For the Honda Brand, a Cinematic Stroke

WITH the automotive industry battling an economic downturn, is it the right time for a carmaker to introduce another installment in a corporate image campaign that carries the theme, “The power of dreams”?

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FDA objects to Diet Coke Plus nutritional claims

Federal health regulators have scolded Coca-Cola Co. for placing inappropriate nutritional claims on its Diet Coke Plus soft drink.

Hong Kong Disneyland to Expand

JONATHAN CHENG WSJ.com 23.12.2008
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Hong Kong Disneyland would expand its themed areas by a third of its current size under a plan being negotiated with Walt Disney Co., Disney officials in Hong Kong said.


Creative heavyweights join ADFEST jury

Sir John Hegarty, chairman & worldwide creative director of BBH, and Mark Tutssel, global chief creative officer at Leo Burnett, have joined next year's ADFEST as jury presidents. ADFEST will be held from 19 to 21 March 2009 in Pattaya, Thailand.

Call For Entries: 2009 Asia Pacific Advertising Festival

Entries to the 2009 Asia Pacific Advertising Festival (ADFEST) are now open, and agencies and production companies in Asia, Australia and New Zealand are invited to submit their work online.


Burger King Has Dropped Its Wallet

Eick So Good 20.11.2008
Burger King Has Dropped Its Wallet

A handful of bloggers have been abuzz in the past week with news of the latest under-the-radar Burger King promotion. The fast food chain has dispensed agents across major U.S. cities (indications are it’s just been Chicago and Orlando so far) to ...

TDC empties coffers in bid to tempt overseas buyers

Mandy Lo and Katherine Ng The Standard 10.11.2008
TDC empties coffers in bid to tempt overseas buyers

The Hong Kong Trade Development Council will spend HK$120 million from its reserves to attract overseas buyers and subsidize local firms to exhibit their goods and services.


Can Phelps make it big outside of the pool?

Emily Fredrix IBTimes 19.08.2008
(AP Photo/Visa Inc.)

Sink or swim? Phelps proves himself in the pool, but can he win big as celebrity pitchman?

TiVo Pairs With Amazon.com Shopping Channel

Antone Gonsalves InformationWeek 23.07.2008
TiVo Pairs With Amazon.com Shopping Channel

TiVo on Tuesday said it has partnered with Amazon.com to make it possible for subscribers to use their remote control to buy products seen on TV shows. TiVo launched the new feature in conjunction with four TV shows, "The Oprah Winfrey Show," "The...