Sales & Marketing
An article in Global Post describes the difficulties of marketing condoms in Thailand and Indonesia due to the legal restrictions on promoting sex products. In order to boost sales in the Asian countries, condom makers target to market the fun asp...
Ad agencies, PR firms make full use of social networking sites
Social networking is not just impacting advertising agencies but also driving public relation agencies to extend their business by setting up dedicated teams to listen and get immediate feedback from customers as a key element in integrated market...
Oishi Cafe City Augmented Reality Campaign in Thailand
Thailand-based beverage company Oishi Group has added a fun digital element to its Oishi Green Tea product line that allows customers to experience augmented reality.
Leo Burnett Sets Foot In Thailand
Leo Burnett has implemented the Leo Burnett Group in Thailand, a new company architecture that integrates the three key operations of Leo Burnett in the country, i.e. Leo Burnett, Black Pencil and ARC Worldwide, into one group aiming to achieve sy...
Germany's Continental tyres opens Bangkok office
Bangkok - Continental AG on Tuesday opened its first official sales office in Thailand, where the German company hopes to capture a share of the local market in three years, executives said.
Coty Inc. and International Superstar Beyonce Ink Fragrance Partnership
Coty Inc., a leader in the global beauty industry, today announced the signing of international icon and multifaceted artist Beyonce. Working hand-in-hand, the fragrance giant and gifted entertainer will develop and market an exclusive Beyonce fra...
SEO and E-Marketing Basics for Business Owners
Today I like to write a little about the importance of good SEO (Search Engine Optimization) and good E-Marketing)
Work to Fulfill Financial Needs, Meet Personal Emotional Needs Outside Business
Professionals work to make a living, and it's a mistake to get emotional about business relationships, says Lenann McGookey Gardner, international expert on sales success. In sales, where friendly relationships are often key to successful selling,...
Recession Recovery Just A Tweet Away
"Wake up small business owners," say marketing experts Jimmy Vee and Travis Miller. "Social media isn't just for socializing."
Siam City Bank | SCIB Heart | Thailand
Siam City Bank (SCIB) has launched a above-the-line re-branding effort, which aims boost the bank’s image and to bring the corporation’s management closer to its customers in Thailand.
Mc Jeans | Small Thing… Big Cool | Thailand
Leading Thai denim brand Mc Jeans is aiming to conquer the youth market with a television commercial initiative.
AT&T 'Hands' Advertising Campaign Voted 'America's Favorite Magazine Ad' by Consumers
Consumers have put their hands together for "Hands," a popular AT&T* ad campaign that touts the company's international wireless leadership, by voting it "America's Favorite Magazine Ad" in a new contest sponsored by Magazine Publishers of America.
PepsiCo Sues Coca-Cola Over Powerade Advertisements
PepsiCo Inc. sued Coca-Cola Co., accusing its rival of making false attacks on Gatorade, the top- selling sports drink in the U.S.
AdFest Announces Production Corner Participants
Top production companies are participating at the coming AdFest 2009 event in Pattaya. In the AdFest 2009 Production Corner, these companies showcasing their services and directors include Cirkus from New Zealand, Telemaz Commercials from Germany,...
Wrinkle adverts spark fears over lax controls
Advertising controls should be tightened, lawmakers said, after it was revealed ads withdrawn in Britain were still being aired in Hong Kong.
Citi explores breaking Mets deal: report
Citigroup Inc is exploring the possibility of backing out of a nearly $400 million marketing deal with the New York Mets amid concerns over how lenders are using government bailout money, the Wall Street Journal said, citing people familiar with t...
Yahoo accused of monpoly abuse
A group of Hong Kong business people selling goods on the internet have accused the web service provider, Yahoo, of abusing its monopoly.
Bigger Prius, bigger ambitions; Carmaker, analysts say it could reach sales goals
The third-generation Prius, revealed at the Detroit auto show Monday, has a tough act to follow, but Toyota executives and industry analysts said the company has a shot at reaching its sales goals because of the vehicle's distinctive styling and its
For the Honda Brand, a Cinematic Stroke
WITH the automotive industry battling an economic downturn, is it the right time for a carmaker to introduce another installment in a corporate image campaign that carries the theme, “The power of dreams”?
'Southeast Asia' trumps Asean as a brand
Just a few weeks before the Asean summit in Thailand in February, Asean tourism industry officials have signed off on a plan to jettison the Asean brand name in their tourism campaigns and make it a co-brand to the usage of "Southeast Asia".