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BBC launches online ethical fashion magazine

Kimberly Thrower Telegraph 04/20/2008 14:25
Thread model in ethical clothing

Thread model in ethical clothing

The BBC has launched an online ethical fashion magazine. Thread looks at the issues facing fashion conscious people who care where their clothes come from.

The designer Katherine Hamnett says “Thread is great because ethical fashion promises to be the next big thing and not just a passing fad. Young people are really interested in these issues.”

Thread is said to cut to the heart of what "ethical fashion" means, covering a range of issues from the environmental footprint of clothing manufacture, to the impact of the fashion industry on human and animal rights and why the choices we make when shopping for clothes make a real difference.

As well as support from Hamnett, London stylist Zoe James, who has worked with the likes of Claudia Schiffer and Davina McCall, was brought in to style the first photoshoot.

Produced by BBC Learning and aimed at 16-30 year olds, the first edition launches online on April 22 in conjunction with a four-part television series due to be aired on on BBC Three.

Entitled ‘Blood, Sweat And T-Shirts’, the programme sends six young fashion lovers to India to find out how their clothes are made.

You can view more information on Thread via the BBC website or at bbc.co.uk/thread