Mary Kay Inc., America’s Best Selling Brand in combined categories of Skin care & Color cosmetics* and one of the World’s leading Direct Selling companies entered Indian beauty market in September 2007. After getting an over whelming response from Indian market, Mary Kay announced the launch of its PureWhiteTM range, designed specially to give wonderful results to Indian skin type. Now, Mary Kay is the Cosmetics Partner of Miss India Worldwide Pageant 2008, held in New Delhi. At this event Mary Kay will also crown the Mary Kay Miss Beautiful Skin 2008.
The PureWhiteTM range is for women who want beautiful, fairer and more radiant skin. Mary Kay will introduce many more cosmetic/beauty products in the near future to keeping in mind the Indian customers. (PureWhiteTM range details are attached)
Speaking on the occasion, Mr. K K Chua, President, Asia Pacific, Mary Kay Inc. said,” India is an important market for Mary Kay Inc. We expect to generate the same success in India that we are recording in other Asia – Pacific markets. In merely six months Mary Kay has received a very inspiring response from all over India. It’s very encouraging and we anticipate tremendous growth in 2008. With the beauty/cosmetic Industry booming, India will soon see a splurge of high quality skin and colour cosmetics from the house Mary Kay.”
Privately held Mary Kay Inc. anticipates investing approximately $20 million in India over the next 5 years, with the first phase of the launch being a success in Delhi, Mumbai, Ludhiana, Jalandhar, Mumbai, Pune, Guwahati, Shillong to name a few.
Talking about the new PureWhiteTM range Ms. Hina Nagarajan, Country Manager, Mary Kay India expressed, “At Mary Kay, our endeavor would be introduce break through cosmetic products to meet genuine needs of the consumer. The PureWhiteTM System is a complete solution and guarantees great results as it has a full regime of products with patent pending complexes that deliver results in a synchronized and multi action manner.The regime consists of a Cleanser, Mask, Softener, Essence, Day Lotion with Sunscreen and Night Cream. The range has been priced on the lower price end of the prestige category with a great value for money equation.”
Emphasizing on the corporate philosophy of Mary Kay Inc., Mr. Chua said, “Mary Kay’s corporate objective is not only to create a market, selling cosmetics; it’s all about Enriching Women’s Lives by helping women reach their full potential, find their inner beauty and discover how truly great they are.”
Mary Kay Inc. develops, tests, manufactures and packages the majority of its own products at its state-of-the art plants in Dallas and China. With the addition of India to its international portfolio, Mary Kay Inc., headquartered in Dallas, Texas, has operations in well over 30 markets worldwide. At launch Mary Kay introduced premium skin care and color cosmetics products to the women of India. The product lines featured more than 60 high-quality skin care and color cosmetics products, with additional products planned for 2008.
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