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MTRC rolls out $11m Christmas cheer at malls

Beatrice Siu and Diana Lee The Standard 11/24/2008 21:59
MTRC rolls out $11m Christmas cheer at malls - MTRC - Christmas - Shopping - Shopping Malls

The MTR Corp is spending HK$11 million to attract customers to its shopping malls during the festive season.

The city's premier public transportation system, which runs 11 plazas, will set aside HK$6 million as rebates in the form of coupons and a lucky draw next month. The remainder has been allocated for November promotions.

Sales volume in December is expected to be 5 to 10 percent more than the same period last year while the number of people at all plazas is projected to rise 10 to 15 percent next year.

Despite reduced prices at shops, chief shopping center manager Candy Ng Chui-lok remains optimistic over sales and traffic volume, saying people are not really short of cash but are just unwilling to spend.