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Abercrombie to pay 'Jersey Shore' cast to stop wearing its clothes

Chicago Tribune 08/18/2011 21:09
Mike "The Situation" Sorrentino attends a "Jersey Shore" party in Los Angeles in July.

Mike "The Situation" Sorrentino attends a "Jersey Shore" party in Los Angeles in July.


Clothing retailer Abercrombie & Fitch said it would offer "substantial payment" to MTV's The Jersey Shore's cast members to stop wearing the brand on air.



Mike “the Situation“ Sorrentino may have to find some new attire for his “gym, tan, laundry“ routine.

“We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,“ an Abercrombie & Fitch spokesperson said in a statement. "We have also extended this offer to other members of the cast, and are urgently waiting a response."

The reality show, currently in its fourth season, features hard-partying and hookups in locations ranging from the show's origin, the Jersey Shore to the current season in Florence, Italy.


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