Hong Kong’s Landmark opened a 60,000-square foot basement floor dedicated to menswear and guy-oriented gear.
In Hong Kong, men now have a mall to call their own. At a runway show last week featuring actor Louis Koo, the Landmark mall’s basement was refashioned into a guy-oriented shopping hub. Called Landmark Men, the 60,000 square-foot space is dedicated to menswear, grooming and gadgets, with Thomas Pink, Gucci, Valentino Men and other retailers represented.
Landmark Men is another sign of the major influence men have on Asia’s luxury markets. In China, men make up nearly half of luxury purchases, and brands such as Coach and Louis Vuitton see men as a bigger share of Asian sales than in other parts of the world. Coach, for example, said earlier this year that 45% of its bags sold in China are to men.
While Chinese women are catching up in their luxury purchases — and surpassed men for the first time last year — guys are still the bigger spenders in categories such as clothes. According to Bain, men spent 7 billion yuan ($1.1 billion) on their wardrobes, far more than the 2.8 billion spent by women.
Hongkong Land, which owns the Landmark, said it was looking to capitalize on the increasingly lucrative male shopper and came up with the idea for dedicating the space to men in early 2009.
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