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Madonna Comeback In Music, TV, And Film: 3-Album Deal With Interscope Worth $40M; First Album In 5 Years Coming Early March; Single Timed To ‘W.E.’ Film And Superbowl

NIKKI FINKE Deadline.com 12/16/2011 23:43
Madonna Comeback In Music, TV, And Film: 3-Album Deal With Interscope Worth $40M; First Album In 5 Years Coming Early March; Single Timed To ‘W.E.’ Film And Superbowl - Madonna - entertainment


Hollywood knows that, when it comes to Madonna, never count her down and out. Because few performers are as shrewd about their careers as this 53-year-old multi-hyphenate singer, actress, producer, and now film writer and director who has stayed buzz-worthy for three decades.



I’ve learned that Interscope Records is releasing her new CD in late March – her first album in 5 years. And “Gimme All Your Luvin”, the first single, is coming out the last week in January just prior to her upcoming Super Bowl XLVI halftime appearance on February 5th. I’ve learned that’s the same week her upcoming Weinstein Company film, W.E., is now scheduled for a wide release on February 3rd. So it becomes clear why Harvey Weinstein delayed Madonna’s movie from December 9th in NY and LA: to take advantage of the early 2012 promotional hype which will surround her and provide him with free marketing. That’s especially useful after reviews of the film she directed and co–wrote about American-born Walllis Simpson’s historic affair with Britain’s King Edward VIII have been lukewarm at best and lousy at worst in the U.S. and UK. Weinstein cancelled its Oscar push. I can also reveal that the 3-album licensing deal which Madonna and Live Nation Entertainment just inked with Interscope Records is valued by my sources at $40M. It’s one component of a broad career comeback developed by Madonna, her long-time manager Guy Oseary, and Live Nation Entertainment executive chairman Irving Azoff.

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