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Hong Kong Leads Euromonitor's Top City Destinations Ranking

Euromonitor International 01/18/2012 00:24
Hong Kong Leads Euromonitor's Top City Destinations Ranking


Hong Kong is now the top tourist destination worldwide trumping London, which held the leading seat in previous rankings, according to Euromonitor International's latest Top 100 City Destinations Ranking.



Hong Kong's 20 million tourist arrivals in 2010 was among the emerging city destinations in Asia Pacific that performed outstandingly well in 2010, making the top 10 cities worldwide for travel and tourism.

Euromonitor International's 2011 edition of its top city destinations ranking looks at 100 of the world's leading and most dynamic cities in terms of international tourist arrivals. The list is built from the results of the market research company's global travel research program. In previous editions, London topped the ranking, however sluggish growth in 2010 and increased competition from other tourist destinations, put the city in third place for 2010. The city, however, remains the most popular city in Europe by far and continues to draw in visitors with its mix of entertainment options, historical sites, art galleries and restaurants.

"It's no surprise that five of the ten leading city destinations on the list are in Asia-Pacific," says Caroline Bremner, head of travel and tourism research at Euromonitor International. "The booming economy of cities like Hong Kong, increased investment in luxury travel and tourist attractions in cities like Singapore, and rising disposable incomes and improved government policies in countries like Vietnam are all key contributors to the region's popularity as a tourist destination."

Top City Destinations Ranking 2010

        
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                                                    Arrivals        % volume growth
        City                       Ranking          '000 2010              2009/2010
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        Hong Kong                        1             19,973                   18.0
        Singapore                        2             18,297                   16.0
        London                           3             14,581                    2.6
        Macau                            4             13,098                   25.9
        Bangkok                          5             10,984                   10.0
        Antalya                          6             10,641                   20.0
        Kuala Lumpur                     7             10,351                   10.0
        New York City                    8              8,961                    4.2
        Paris                            9              8,176                    5.5
        Istanbul                        10              8,124                    7.7
        Dubai                           11              7,752                   -0.4
        Mecca                           12              6,122                  -12.4
        Miami                           13              6,003                    5.6
        Rome                            14              5,620                    1.4
        Shanghai                        15              5,397                   22.9
        Barcelona                       16              5,160                   15.6
        Las Vegas                       17              5,130                    0.8
        Cairo                           18              4,998                    3.5
        Beijing                         19              4,901                   18.8
        Los Angeles                     20              4,550                    1.1
        Pattaya                         21              4,430                    4.0
        Amsterdam                       22              4,021                    9.0
        Tokyo                           23              3,817                   28.0
        Prague                          24              3,758                    2.5
        Moscow                          25              3,740                    1.4
        Phuket                          26              3,612                    7.5
        Dublin                          27              3,587                  -15.0
        Punta Cana                      28              3,521                    3.1
        Vienna                          29              3,520                    4.7
        Madrid                          30              3,402                    1.1
        Kiev                            31              3,343                   -5.4
        Orlando                         32              3,277                    0.4
        Taipei                          33              3,224                   11.4
        Mugla                           34              3,211                    9.0
        San Francisco                   35              2,929                    6.3
        Edirne                          36              2,912                    9.7
        Toronto                         37              2,879                    6.2
        Berlin                          38              2,872                    2.6
        Seoul                           39              2,809                   14.2
        Chennai                         40              2,785                   18.0
        Guangzhou                       41              2,687                   16.2
        Sydney                          42              2,610                    0.3
        Budapest                        43              2,606                   -3.9
        Denpasar                        44              2,600                    6.1
        Sharm el Sheikh                 45              2,558                   10.0
        Buenos Aires                    46              2,509                   13.6
        St Petersburg                   47              2,500                    7.8
        Warsaw                          48              2,450                    5.6
        Damascus                        49              2,436                    7.2
        Ho Chi Minh                     50              2,435                   28.4
        Cancun                          51              2,434                    3.8
        Delhi                           52              2,350                   20.0
        Brussels                        53              2,235                   -1.6
        Mumbai                          54              2,195                   10.0
        Bucharest                       55              2,136                    5.4
        Aleppo                          56              2,116                    7.2
        Munich                          57              2,053                   -1.3
        Marrakech                       58              2,028                    6.1
        Mexico City                     59              2,028                    3.8
        Jakarta                         60              2,000                    6.4
        Vancouver                       61              1,951                    0.0
        Auckland                        62              1,950                    3.6
        Rio de Janeiro                  63              1,929                    7.0
        Lima                            64              1,925                    5.1
        Milan                           65              1,910                    0.8
        Seattle                         66              1,893                   -0.3
        Lisbon                          67              1,881                    4.7
        East Province                   68              1,877                  -11.2
        Sao Paulo                       69              1,825                    4.5
        Agra                            70              1,813                   18.5
        Jaipur                          71              1,777                   18.5
        Johannesburg                    72              1,771                    6.0
        Chiang Mai                      73              1,769                    5.0
        Shenzhen                        74              1,749                   19.5
        Christchurch                    75              1,744                    1.3
        Hangzhou                        76              1,744                   10.9
        Athens                          77              1,733                   -7.0
        Venice                          78              1,695                    1.7
        Florence                        79              1,690                    0.3
        Honolulu                        80              1,666                    5.1
        Abu Dhabi                       81              1,624                   12.8
        Halong                          82              1,581                   28.0
        Washington DC                   83              1,569                   22.4
        Burgas                          84              1,535                   -1.8
        Riyadh                          85              1,512                  -12.1
        Varna                           86              1,501                   -0.2
        Cape Town                       87              1,486                    4.9
        Melbourne                       88              1,466                    3.8
        Hurghada                        89              1,459                   10.0
        Edinburgh                       90              1,404                    6.0
        Minsk                           91              1,398                    9.0
        Suzhou                          92              1,379                   18.8
        Zurich                          93              1,378                   23.1
        Sharjah                         94              1,335                    3.4
        Kolkatta                        95              1,313                   12.0
        Algiers                         96              1,312                    5.8
        Chicago                         97              1,300                    9.8
        Krabi                           98              1,291                    5.5
        Queenstown                      99              1,265                    3.5
        Manila                         100              1,250                   25.6
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Source: Euromonitor International

"The condition of the global economy does leave a level of uncertainty for some major cities, including those in the US and Europe, but we do expect to see positive growth going forward, even if at a slower pace," said Bremner. "We also expect to see Asia-Pacific cities continue to steal share in tourist arrivals globally from some of the more established top cities in the world."

Euromonitor also notes that cost-conscious consumers may lead some travelers to opt for shorter trips to save money, and they will look to the Internet for the cheapest forms of transport, which may hinder the travel industry's ability to raise prices. Value for money will remain important in the future; even if consumers are willing to spend more on travel, they will make sure it is money well spent.

The report also highlights growth in tourist arrivals for Tokyo, as well as growth in Antalya, Turkey's coastal city that draws tourists with its natural beauty. Euromonitor's analysis also looks at the prospect of positive growth for hosts of the Euro 2012 football championship, the 2014 FIFA World Cup and the 2016 Olympic Games in Kiev, Sao Paulo and Rio de Janeiro, respectively.

For more information on Euromonitor's Travel and Tourism Industry Research, please visit:

http://www.euromonitor.com/travel-and-tourism  

To read the more on the Euromonitor top city destinations ranking and definitions of tourist arrivals please visit:

http://blog.euromonitor.com/travel-and-tourism  

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have more than 39 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

        
        Contacts:
        Euromonitor International
        Melanie Perez
        Regional Communications Manager
        312-922-1115 Ex.8332
        melanie.perez@euromonitorintl.com 
 
www.euromonitor.com             

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