The metamorphosis of Pattaya

Pattaya Daily News 21.04.2009 13:48

Pattaya has finally been designated as a suitable candidate for substantial improvements in its environment and infrastructure by the government. The city and its eight adjacent tambons have gained the go ahead from the necessary government agencies to begin planning the blueprint to perform the much needed transformation of the city into a green and pleasant resort destination, acceptable to tourists and visitors worldwide.

he master plan to this end is currently being drawn up under the guidelines proposed by DASTA in collaboration with the Pattaya City Council, with the intention of beginning to implement the comprehensive redevelopment of the city a year from now.

DASTA, or the Designated Areas for Sustainable Tourism Administration, is a public organization that was established under the royal decree of September 13th, 2003, under the Thaksin government, to sustain tourism in various designated areas in Thailand. The cabinet of the present government has now ratified the proposals for the metamorphosis of Pattaya, originally put before it last month by Deputy Prime Minister, Maj Gen Sanan Khachornprasart, the overseer of tourism in Thailand.

The mission of DASTA is to integrate the tourism developments in designated areas under the government's policy and regulation. The redevelopment of designated areas, such as Pattaya, will be overseen, preserved, and renovated in accordance with the stipulations of the necessary government agencies. The quality of tourism products and services will also be brought up to global standards, to allow Thailand’s premier resort to compete with other foreign tourism destinations.

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