The campaign was started by a twitter message. It's not known who started it, but it has spread like wild fire in cyberspace.
I did not receive the message myself, but learned about it from an article in Thursday’s Manager newspaper by Anchalee Paireerat. However, a colleague of mine admitted she had received the message, but the sender was not identified.
The message reads: “July 26, wear black throughout the country”.
Now what does that mean anyway? Those who are not aware of the significance or insignificance of that particular day, which is this Sunday, should not feel sorry about it. There is, in fact, nothing special about it. It is just another Sunday, which just happens to be the birthday of deposed former prime minister Thaksin Shinawatra, who will be turning 60.
So I guess you should by now grasp the meaning of the twitter message which, I suspect, was started by someone to counter the birthday celebrations planned by Thaksin’s supporters. Thus, the idea of wearing black.
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New York Times