World's first Islamic online sex shop to open on Sunday

The webshop called "El Asira" meaning something like society, tribe, or village, will be selling Pure Power capsules which "heighten male performance, desire and pleasure", desire capsules for women, sensual stimulators for him and her and lubricants based on cocoa butter, water or silicon. 

The store is operated by Abdelaziz Aouragh, 29, an orthodox Muslim, who lives in Amsterdam. He was born in the east of Amsterdam to a Moroccan carpenter. He works at Schiphol airport assisting disabled transit passengers. His wife was born in Morocco and they have a three-year-old daughter.

Aouragh said he was not sure whether Islam allowed the sales of sex products, therefore he visited an imam, who in turn consulted a Saudi sheik. He learnt that it was allowed, as long as the products are halal and are meant to improve sex within marriage.

"There is even a fatwa on the subject," Aouragh.

Aouragh aims his sex shop to change the image of Islam as hostile to women. "The image of women in the kitchen, submissive, dressed in a burkah isn't true. There is a lot of love. Islam has a lot of respect for women. Our shop puts the woman at the centre of things."


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