Irish clothing retailer withdraws "sexy" padded bikini tops for seven year-old girls

04/14/2010 09:47 PM
Irish clothing retailer withdraws "sexy" padded bikini tops for seven year-old girls - UK - Primark - Fashion - Swimsuit - Business


Irish discount clothing chain Primark has withdrawn padded bikini tops aimed at girls as young as seven following criticism that the items were sexualising children.



The £4 bikini came in pink with gold stars or black with white polka dots, Telegraph reported

The retailer, which has 138 UK stores and 38 in Ireland, describe the item on its website: "Every girl wants to look her best and at Primark we make no exception for the younger ladies. All the high fashion trends can be found in our Girlswear section, no matter what age you are."

Irish clothing retailer withdraws "sexy" padded bikini tops for seven year-old girls - UK - Primark - Fashion - Swimsuit - Business


Primark apologised for any offence caused by the product and said profits from any swimsuits already sold would be given to a children's charity. 

"Primark has taken note of the concern this morning regarding the sale of certain bikini tops for girls, a product line that sells in relatively small quantities.

"The company has stopped the sale of this product line with immediate effect.

"Primark will donate all the profits made from this product line to a children's charity, and apologises to customers for any offence caused," a spokesman said. 

Irish clothing retailer withdraws "sexy" padded bikini tops for seven year-old girls - UK - Primark - Fashion - Swimsuit - Business



Child protection activists believe young girls wearing the bikinis would be sexualised and risked being made attractive to paedophiles.


[Source: Telegraph]



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