Beijing 2008  2010 World Cup  FIFA  UEFA  Premier League  FA Cup  NBA  FIBA  The Home of Cricket  Twenty20  Tennis Magazine  Wimbledon  PGA Tour  LPGA Tour

IRB  RBS 6 Nations Rugby  NRL  RFU  Nascar  Formula 1  F1 Live  A1GP  Dakar  MotorGP  IBF-USBA  WBA  WWE  Muay Thai  World Snooker Association

NFL  AFL  NCAA  Tour de France  USA Crits  Futsal Planet  FIVB  Kentucky Derby  NHL  FIH   Freestyle BMX  MotoX Magazine  EXPN  Planet X  IMscouting


Celtics and Lakers set to shine amid economic gloom

Steve Keating Reuters 27.10.2008 21:51
Celtics and Lakers set to shine amid economic gloom - Celtics - Lakers - NBA


DETROIT (Reuters) - After a summer spent promoting the game around the world, the NBA focus returns to the North American hardwood this week and the start of a new season that will present challenges on and off the court.



With the world caught in the grip of a financial crisis, NBA team owners and league officials will be watching the balance sheet as closely as the standings when the season starts on Tuesday with the Boston Celtics opening the defense of their crown against LeBron James and the Cleveland Cavaliers.

A hugely entertaining Beijing Olympic tournament dominated by NBA talent and an equally successful package of pre-season games staged before sell-out crowds in Europe and Asia helped increase the league's popularity.

It is the home fans, however, that teams will be counting on to see them through tough times.


Source