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Manchester United sign Hong Kong mobile deal with PCCW

BBC News 17.08.2010 13:22
The club has a strong presence in Hong Kong

The club has a strong presence in Hong Kong

Manchester United has signed a deal with Hong Kong firm PCCW for it to become the telecoms and broadcast partner of the club in the region.

The club says it is the first such deal it has signed there, adding to its growing number of overseas deals.

it means PCCW's Now TV, Hong Kong's largest pay-TV provider, will for three years be the official broadcaster of football club channel MUTV.

The service from PCCW will also be available online and on mobile phone.

PCCW and Manchester United have also jointly developed a promotional microsite, in Chinese and English, for local Man Utd fans.

The club is looking to extend its number of sponsorship and partnership deals in different global geographic markets.