Sales & Marketing
Coty Inc. and International Superstar Beyonce Ink Fragrance Partnership
Coty Inc., a leader in the global beauty industry, today announced the signing of international icon and multifaceted artist Beyonce. Working hand-in-hand, the fragrance giant and gifted entertainer will develop and market an exclusive Beyonce fra...
Watchdog bans Israeli tourism advert
An advertising watchdog Wednesday banned an Israeli tourism poster that implied the West Bank and Gaza Strip territories were undisputed parts of the country.
PepsiCo Sues Coca-Cola Over Powerade Advertisements
PepsiCo Inc. sued Coca-Cola Co., accusing its rival of making false attacks on Gatorade, the top- selling sports drink in the U.S.
McDonald's admits 1,000 people paid to join queue for Quarter Pounder debut in Osaka
OSAKA — Around 1,000 people were paid to join the queue outside the Midosuji-Suomachi branch of McDonald’s for the release of their Quarter Pounder burger in the Kansai area on Tuesday, it was learned on Thursday.
National Do-not-call list to block telemarketers takes effect Tuesday
TORONTO — Canadians now have a new tool to block annoying calls from telemarketers. A national do-not-call list comes into force today. The list is being run by Canada's broadcast regulator, the Canadian Radio, Television and Telecommunications Co...
Microsoft's $300 million ad campaign tumbles with new PC ads
Microsoft's bizarre campaign to turn $300,000,000 into a marketing message took an even stranger turn Thursday with the airing of the company's latest television commercial: "I'm a PC."
Honda Passes Chrysler as Asia Brands Widen Share in the U.S.
Sept. 4 (Bloomberg) -- Honda Motor Co. passed Chrysler LLC in August to grab fourth place in U.S. auto sales this year as cars won market share from trucks amid an industrywide slump.
Study: Drug sales may not benefit from ads directed to patients
Spending on direct-to-consumer advertising of prescription drugs continues to rise, but a new study suggests it might not always be a wise investment. Drug companies spent an estimated $4.24 billion on direct-to-consumer, or DTC, ads in 2005 — mor...
WPP Sells Zimbabwe Advertising Stake for $1 to End Mugabe Link
Aug. 26 (Bloomberg) -- WPP Plc, the world's second-largest advertising company, sold its stake in a Zimbabwean ad agency involved in President Robert Mugabe's reelection for $1.
Microsoft enlists Seinfeld for ad campaign--source
LOS ANGELES, Aug 21 (Reuters) - Comedian Jerry Seinfeld will star in a $300 million marketing campaign for Microsoft Corp aimed at burnishing the image of its computer operating system, a person familiar with the effort said on Thursday.
Canadians can sign on to telemarketer do-not-call list in two months
Canadians will be able to avoid unsolicited telemarketer calls by registering with the national do-not-call list in exactly two months, the federal telecommunications regulator confirmed Wednesday.
How the Tobacco Industry Targets Teens
Everyone that’s worth their smoke in the tobacco industry knows that the only way to keep revenue growing is to replace your clientele—who die or quit—with fresh consumers. Since almost 90 percent of adult smokers take up the habit in adolescence—...
Microsoft and Icahn promised Yahoo billions in ad revenue
SAN FRANCISCO (Reuters) - Microsoft Corp and billionaire investor Carl Icahn's joint proposal for Yahoo Inc, which was rejected on Saturday, included improved revenue guarantees from search advertising, people familiar with the matter said on Sunday.
U.S. auto sales plunge to worst in 15 years
The sour U.S. economy -- dragged down by anxious consumers and deep-seated problems in the housing, credit and energy sectors -- gave Detroit's automakers and most of their competitors a bloodbath last month.
France Telecom Scraps $41 Billion Bid for TeliaSonera
France Telecom SA, Europe's third- biggest telephone operator, scrapped its 244 billion-kronor ($40.8 billion) offer for TeliaSonera AB after the Swedish company rejected the bid and investors said a takeover would erode value.
Versace to design Lamborghini interiors
Versace has agreed to design the interior of a limited edition Lamborghini car and its accompanying accessories like gloves and bags in the latest collaboration between the two luxury brands.
Big energy price increases likely
Big increases in gas and electricity bills are likely this year, leading energy suppliers have confirmed. Bosses of the big six energy firms have been answering questions about prices from MPs on the parliamentary business and enterprise select co...
Toyota rethinks U.S. sales goals
Toyota may scale back its ambitious target of selling more vehicles in the United States this year than it did in 2007, as damage from an economic slowdown and soaring oil prices becomes more fully known.
United Airlines slashes 950 pilot jobs
United Airlines said Monday it plans to eliminate about 950 pilot jobs beginning this summer in addition to an already announced plan to cut 1,600 salaried positions and reduce its fleet.
Fiat's controversial Gere ad to keep running
Fiat said Monday it will keep running an ad featuring actor Richard Gere and a reference to Tibet that has angered some in China and prompted the Italian automaker to issue an apology.